News
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AGF and Utiq launch new pilot project
Frankfurt, 28/05/2024. AGF Videoforschung GmbH and the European AdTech company Utiq are now working together in a pilot project. The aim is to deliver target group structures for digital content and campaigns in a new kind of quality. In an initial proof of concept, the two companies are combining panel-based, representative smart data sets with privacy-first, consented big data sets that are based on a valid, compliant, and trustworthy determination of unique audiences.
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Barbara Sold takes over newly created “Client Success & Data Consultancy” division
Frankfurt, 16/01/2024. Barbara Sold joins AGF Videoforschung as a Senior Consultant in the newly created Client Success & Data Consultancy division, which focuses primarily on advising new and existing clients on how to work with AGF data and the analysis options.
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AGF Platform Study 2023-II: Elimination of utility cost billing could lead to shifts
Frankfurt, 10/01/2024. The possible effects of the elimination of the so-called utility cost billing privilege were investigated for the first time in the Autumn Wave of the Platform Study 2023 conducted by Kantar on behalf of AGF Videoforschung. The new amended version of the German Telecommunications Act includes a provision to the effect that cable fees may no longer be charged to renters as utility costs.
The video universe at a glance
~25
Contract partners = about 250 video offerings
+20
Percent increase in streaming viewing duration (2023 to 2022)
>40
million euros annual research spend
61,5
percent of viewers watch daily (total viewers)
182
minutes average daily viewing duration (all viewers)
321.084.092
Hours (day with highest TV usage: 01/01/2023)
Source: AGF Videoforschung in cooperation with GfK, DAP, Nielsen, ANKORDATA; AGF SCOPE 1.4, 01/01/2022-31/12/2023; Market standard TV, 04/01/2024
Interested in getting AGF Data?
AGF Videoforschung has expanded its offerings. Not just video providers, platforms, advertising and media agencies and broadcasters, but also end users and press representatives can get data directly from AGF.
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