AGF VIDEOFORSCHUNG AUDIENCE MEASUREMENT

AGF and Disney+ explore integration into AGF measurement

Frankfurt, November 4, 2026. AGF Videoforschung GmbH and The Walt Disney Company are taking the next step in their collaboration in Germany. Together, the two companies are exploring the requirements for potentially integrating the streaming service Disney+ into AGF’s active measurement system.

Disney is already working with AGF: both the Disney Channel and the National Geographic channels are included in AGF’s linear TV measurement. AGF and Disney Advertising are now examining the conditions under which Disney+ could also be incorporated into active measurement.

AGF Supervisory Board Elects Frank Vogel as Deputy Chairman

Frankfurt, October 2, 2026. The Supervisory Board of AGF Videoforschung has elected Frank Vogel as its Deputy Chairman. Vogel is CEO of Ad Alliance and has been responsible for all advertising sales activities at RTL Deutschland, including Sky, since June 2026. Matthias Eckert (Hessischer Rundfunk) will continue to serve as Chairman of the AGF Supervisory Board. Vogel succeeds Carsten Schwecke (formerly of RTL Deutschland), who stepped down from the position this spring.

AGF Unveils Major System Upgrade for Video Measurement

Frankfurt, 18 September 2026. At the AGF Forum 2026, AGF Videoforschung announced a major upgrade to its research and measurement system before an audience of around 300 representatives from the media, advertising and research industries. From 2028 onwards, five interconnected components are set to form the foundation of video measurement: the integration of return-path data, a dedicated measurement category for Connected TV including co-viewing, a Virtual Panel, a new digital data model and Cross-Media Campaign Measurement.

Held in Frankfurt on 17 September under the theme “See Beyond the Screen”, the Forum explored how metrics are generated, how they can be compared and how they should be interpreted in an increasingly fragmented video market.