News
AGF and Amazon Achieve Milestone
Frankfurt, October 28, 2025. AGF Videoforschung, together with Amazon, has taken a significant step forward in the development of video audience measurement in Germany. For the first time, Prime Video’s VoD offering is being subjected to a certified, comparable, and neutral measurement framework by AGF. In November, data from Prime Video’s ad-supported VoD content will also be integrated for the first time into the ex-post analysis tool AGF SCOPE. The database within the AGF REACH PLANNER® will be adjusted accordingly. AGF is thus the first Joint Industry Committee (JIC) worldwide to integrate an international video streaming service into its standardized measurement system using server-to-server technology.
AGF elects new Supervisory Board Chair – Thanks to Uwe Storch for his many years of service
Frankfurt, 24 September 2025 – At their meeting on 22 September 2025, the members of the Supervisory Board of AGF Videoforschung elected a new chair for the next two years. From among their ranks, they appointed Matthias Eckert (Hessischer Rundfunk) as chair and Carsten Schwecke (RTL Deutschland) as deputy chair. Schwecke succeeds Guido Modenbach (Seven.One Entertainment Group), who previously held this position and who will remain associated with AGF as a member of the Supervisory Board.
AGF Forum 2025: Content is King. Reach is Queen.
Frankfurt, September 15, 2025. Around 300 representatives from the media, advertising and research sectors accepted the invitation of AGF Videoforschung to attend this year’s AGF Forum in Frankfurt’s Union Halle. Under the motto “Content is King. Reach is Queen”, the event offered a high-profile line-up and wide-ranging insights into current developments in the media and advertising industry.
The video universe at a glance
~25
Contract partners = about 250 video offerings
+36,5
Percent increase in streaming viewing duration (2024 to 2023)
>40
million euros annual research spend
58,9
percent of viewers watch daily (total viewers)
171
minutes average daily viewing duration (all viewers)
313.809.779
Hours (day with highest TV usage: 01/01/2024)
Source: AGF Videoforschung; AGF SCOPE 1.9; 01/01/2024-31/12/2024; Market standard Video, 04/01/2024; Evaluation Type: TV; Convention; Package Number: 14831 dated 08/01/2025
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AGF Videoforschung has expanded its offerings. Not just video providers, platforms, advertising and media agencies and broadcasters, but also end users and press representatives can get data directly from AGF.
