AGF VIDEOFORSCHUNG AUDIENCE MEASUREMENT

AGF Joins Audience Measurement Coalition (AMC): Strengthening Independent Audience Measurement in Europe

Frankfurt, February 11, 2025. AGF Videoforschung GmbH has joined the newly established Audience Measurement Coalition (AMC) to collaborate with leading European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and research companies in strengthening the standards and independence of audience measurement across Europe.

Abolition of the ancillary cost privilege: Abolition of the ancillary cost privilege: Majority of households respond actively – 'Blackout' does not occur – Streaming and Connected TV continue to rise.

Frankfurt, January 30, 2025. With the abolition of the so-called ancillary cost privilege on July 1, 2024, which prohibits the billing of cable TV fees through ancillary costs, the level of awareness among affected households has significantly increased.

Starting 2025: AGF and Netflix launch collaboration

Frankfurt, January 15, 2025. AGF Videoforschung GmbH and Netflix have agreed on a cooperation to examine the integration of Netflix into the AGF system. The intention is to map the use of content from the streaming service according to the same criteria as content from local providers that are actively measured by AGF. This should enable comparability across all distribution channels.

Netflix and AGF will examine solutions for direct participation in active AGF video streaming measurement as well as integration into the AGF Reach Planner.