Transparency, neutrality, reliability, quality, and sustainability: these are the values that AGF Videoforschung has followed from the beginning. And it is this principle that AGF Videoforschung applies in all components of its research approach, from the method to the measurement to the reporting of data.
Method
The method is at the heart of AGF Videoforschung, and it is being constantly refined. AGF works with a variety of respected and international service providers in this process.
Measurement
AGF measures television and video usage using sophisticated measurement technology and software. Both are constantly being refined in collaboration with AGF’s partners.
Video standard
AGF has integrated television and streaming reach values in one shared dataset, thereby making it possible for the broadcaster and advertising market to evaluate audiovisual reach.
Quality assurance
Quality assurance plays a central role at AGF Videoforschung. AGF has set up a corresponding process that ranges from daily plausibility checks to continuous monitoring and verification.
Typologies
AGF also provides typologies to enable comprehensive target group analysis. AGF currently works with Sinus in this area.
Studies and reports
As a neutral institution, AGF Videoforschung has successively expanded its media research. It now also offers a series of extensive survey studies on media usage.