TV Data
The AGF is the leading institution when it comes to finding out how much video content is being used. The AGF data is used by a large number of companies from a wide range of sectors and is regularly used to report on the success of TV offerings. Its elaborate measurement enables AGF to provide granular information on video usage, for example according to different age groups, gender and income or also according to preferences and consumer behavior. Here you will find examples of the top 10 daily programmes with the highest viewing figures as well as market shares for the past month and year.
Daily hit lists
Top 10 programmes
In the generation of the hit lists are included selected channels. 3:00 a.m. to 3:00 a.m., minimum programme length 5 minutes, provisionally weighted data
Daily top programmes (Total viewers)
| Date | Channel | Programme | Start time | Length | VP m | MS (%) |
|---|---|---|---|---|---|---|
| 15.01.2026 | ARD Das Erste | Handball-EM Männer 2026: Deutschland - Österreich | 20:30 | 01:20 | 5.532 | 23.7% |
| 15.01.2026 | ZDF | Der Bergdoktor | 20:15 | 01:28 | 4.950 | 21.2% |
| 15.01.2026 | ARD Das Erste | Tagesschau | 20:00 | 00:15 | 4.676 | 20.4% |
| 15.01.2026 | ARD Das Erste | SPORTSCHAU: Studio | 20:15 | 00:39 | 4.315 | 19.1% |
| 15.01.2026 | ZDF | heute | 18:59 | 00:20 | 3.671 | 19.8% |
| 15.01.2026 | ZDF | SOKO Stuttgart | 18:04 | 00:43 | 3.496 | 21.9% |
| 15.01.2026 | ZDF | heute journal | 21:44 | 00:28 | 3.337 | 15.0% |
| 15.01.2026 | ZDF | Notruf Hafenkante | 19:26 | 00:42 | 3.333 | 15.9% |
| 15.01.2026 | ARD Das Erste | Wer weiß denn sowas? Folge 1320 | 17:57 | 00:45 | 3.015 | 19.7% |
| 15.01.2026 | ARD Das Erste | Tagesthemen | 22:15 | 00:35 | 2.959 | 16.8% |
Quelle: AGF Videoforschung; AGF SCOPE 1.14; 15.01.2026; Marktstandard: Bewegtbild; Auswertungstyp TV; produktbezogen; Paketnummer: 16952 vom 16.01.2026.
AGF holds all copyrights to the AGF data.
Daily top programmes (14 to 49 years)
| Date | Channel | Programme | Start time | Length | VP m | MS (%) |
|---|---|---|---|---|---|---|
| 15.01.2026 | ARD Das Erste | Handball-EM Männer 2026: Deutschland - Österreich | 20:30 | 01:20 | 1.365 | 30.0% |
| 15.01.2026 | ARD Das Erste | SPORTSCHAU: Studio | 20:15 | 00:39 | 1.043 | 24.3% |
| 15.01.2026 | ARD Das Erste | Tagesschau | 20:00 | 00:15 | 0.960 | 25.0% |
| 15.01.2026 | ARD Das Erste | Tagesthemen | 22:15 | 00:35 | 0.523 | 15.6% |
| 15.01.2026 | SAT.1 | Das 1% Quiz - Wie clever ist Deutschland? Folge 41 | 20:15 | 01:29 | 0.403 | 9.1% |
| 15.01.2026 | ZDF | Der Bergdoktor | 20:15 | 01:28 | 0.383 | 8.5% |
| 15.01.2026 | ZDF | heute journal | 21:44 | 00:28 | 0.364 | 8.3% |
| 15.01.2026 | RTL | GUTE ZEITEN, SCHLECHTE ZEITEN Folge 8439 | 19:37 | 00:21 | 0.360 | 11.1% |
| 15.01.2026 | RTL | RTL AKTUELL | 18:44 | 00:19 | 0.342 | 15.8% |
| 15.01.2026 | Kabel Eins | Achtung Abzocke - Betrügern auf der Spur | 20:14 | 01:27 | 0.286 | 6.5% |
Quelle: AGF Videoforschung; AGF SCOPE 1.14; 15.01.2026; Marktstandard: Bewegtbild; Auswertungstyp TV; produktbezogen; Paketnummer: 16952 vom 16.01.2026.
AGF holds all copyrights to the AGF data.
Market share (Total viewers)
| Channel | Market share |
|---|---|
| ARD-Dritte* | 14.4% |
| ZDF | 13.9% |
| ARD Das Erste | 12.8% |
| RTL | 7.3% |
| VOX* | 4.7% |
| SAT.1 | 4.4% |
| VOX originär | 4.1% |
| ProSieben | 2.9% |
| NDR Fernsehen* | 2.8% |
| ZDFneo | 2.7% |
| Kabel Eins | 2.6% |
| WDR Fernsehen* | 2.5% |
| SAT.1 GOLD | 2.4% |
| MDR Fernsehen* | 2.3% |
| RTLup | 2.3% |
| RTL ZWEI | 2.2% |
| BR-Fernsehen* | 2.2% |
| SWR / SR Fernsehen* | 2.0% |
| Sky Deutschland Gesamt* | 2.0% |
| ZDFinfo | 1.8% |
| 3SAT | 1.7% |
| SPORT1 | 1.6% |
| NITRO | 1.6% |
| RBB Fernsehen* | 1.5% |
| SUPER RTL* | 1.5% |
| arte | 1.4% |
| WELT* | 1.4% |
| SUPER RTL originär | 1.3% |
| ONE | 1.3% |
| Phoenix | 1.1% |
Quelle: AGF Videoforschung AGF SCOPE 1.14 01.12.2025-31.12.2025 Marktstandard: Bewegtbild Auswertungstyp TV-Zeitintervall nutzungsbezogen Paketnummer: 16906 vom 08.01.2026.
*contains more than one channel.
AGF holds all copyrights to the AGF data.
Market share (14 to 49 years)
| Channel | Market share |
|---|---|
| RTL | 8.4% |
| ARD Das Erste | 8.1% |
| ZDF | 7.5% |
| ProSieben | 6.8% |
| ARD-Dritte* | 6.6% |
| SAT.1 | 6.4% |
| VOX* | 6.3% |
| VOX originär | 5.7% |
| RTL ZWEI | 3.8% |
| SPORT1 | 3.7% |
| Kabel Eins | 3.7% |
| Sky Deutschland Gesamt* | 3.4% |
| ZDFneo | 2.2% |
| ZDFinfo | 2.2% |
| WELT* | 2.0% |
| SUPER RTL* | 2.0% |
| Comedy Central Deutschland* | 1.8% |
| NITRO | 1.8% |
| SUPER RTL originär | 1.7% |
| RTLup | 1.7% |
| Kabel Eins Doku | 1.7% |
| SAT.1 GOLD | 1.7% |
| DMAX | 1.6% |
| COMEDY CENTRAL | 1.6% |
| ProSieben MAXX | 1.6% |
| WELT MASTER | 1.5% |
| Nachrichten - TV | 1.4% |
| NDR Fernsehen* | 1.4% |
| Phoenix | 1.2% |
| WDR Fernsehen* | 1.1% |
Quelle: AGF Videoforschung AGF SCOPE 1.14 01.12.2025-31.12.2025 Marktstandard: Bewegtbild Auswertungstyp TV-Zeitintervall nutzungsbezogen Paketnummer: 16906 vom 08.01.2026.
*contains more than one channel.
AGF holds all copyrights to the AGF data.
Annual market shares
Top 30 channels: 2025
Monday to Sunday, 3:00 a.m. to 3:00 a.m., finally weighted data
| Channel | Market share |
|---|---|
| ZDF | 14.9% |
| ARD-Dritte* | 13.6% |
| ARD Das Erste | 12.7% |
| RTL | 7.7% |
| VOX* | 4.8% |
| SAT.1 | 4.6% |
| ZDFneo | 3.0% |
| ProSieben | 2.7% |
| Kabel Eins | 2.7% |
| SAT.1 GOLD | 2.4% |
| RTLup | 2.3% |
| Sky Deutschland Gesamt* | 2.3% |
| RTL ZWEI | 2.2% |
| ZDFinfo | 1.8% |
| NITRO | 1.6% |
| 3SAT | 1.5% |
| WELT* | 1.4% |
| arte | 1.4% |
| Nachrichten - TV | 1.3% |
| ONE | 1.2% |
| SUPER RTL* | 1.2% |
| DMAX | 1.0% |
| Phoenix | 1.0% |
| Kabel Eins Doku | 0.9% |
| Tele 5 | 0.8% |
| Disney Channel | 0.7% |
| ProSieben MAXX | 0.7% |
| sixx | 0.6% |
| TLC | 0.6% |
| SPORT1 | 0.5% |
Quelle: AGF Videoforschung AGF SCOPE 1.14 01.01.2025-31.12.2025 Marktstandard: Bewegtbild Auswertungstyp TV-Zeitintervall nutzungsbezogen Paketnummer: 16906 vom 08.01.2026
*contains more than one channel.
AGF holds all copyrights to the AGF data.