TV Data
The AGF is the leading institution when it comes to finding out how much video content is being used. The AGF data is used by a large number of companies from a wide range of sectors and is regularly used to report on the success of TV offerings. Its elaborate measurement enables AGF to provide granular information on video usage, for example according to different age groups, gender and income or also according to preferences and consumer behavior. Here you will find examples of the top 10 daily programmes with the highest viewing figures as well as market shares for the past month and year.
Daily hit lists
Top 10 programmes
In the generation of the hit lists are included selected channels. 3:00 a.m. to 3:00 a.m., minimum programme length 5 minutes, provisionally weighted data
Daily top programmes (Total viewers)
| Date | Channel | Programme | Start time | Length | VP m | MS (%) |
|---|---|---|---|---|---|---|
| 28.10.2025 | ZDF | heute journal / Wetter | 21:58 | 00:09 | 5.513 | 26.6% |
| 28.10.2025 | ZDF | sportstudio live: FB UEFA NL Frankreich-Deutschl. FR | 21:13 | 01:37 | 5.170 | 26.0% |
| 28.10.2025 | ZDF | sportstudio live: FB DFB Pokal Frankfurt-Dortmund | 18:30 | 02:15 | 4.914 | 21.6% |
| 28.10.2025 | ARD Das Erste | Tagesschau | 20:00 | 00:16 | 4.585 | 18.3% |
| 28.10.2025 | ZDF | heute | 19:19 | 00:06 | 4.334 | 20.2% |
| 28.10.2025 | ZDF | sportstudio live: Moderation | 21:58 | 00:18 | 3.924 | 26.1% |
| 28.10.2025 | ARD Das Erste | Die Heiland - Wir sind Anwalt Folge 44 | 20:16 | 00:47 | 3.868 | 15.3% |
| 28.10.2025 | ARD Das Erste | Wer weiß denn sowas? Folge 1308 | 17:57 | 00:45 | 3.477 | 21.7% |
| 28.10.2025 | ZDF | sportstudio live: Moderation | 17:59 | 00:40 | 3.421 | 18.4% |
| 28.10.2025 | ARD Das Erste | In aller Freundschaft Folge 1111 | 21:06 | 00:43 | 3.026 | 12.7% |
Quelle: AGF Videoforschung; AGF SCOPE 1.13; 28.10.2025; Marktstandard: Bewegtbild; Auswertungstyp TV; produktbezogen; Paketnummer: 16503 vom 29.10.2025.
AGF holds all copyrights to the AGF data.
Daily top programmes (14 to 49 years)
| Date | Channel | Programme | Start time | Length | VP m | MS (%) |
|---|---|---|---|---|---|---|
| 28.10.2025 | ZDF | sportstudio live: FB DFB Pokal Frankfurt-Dortmund | 18:30 | 02:15 | 0.956 | 21.9% |
| 28.10.2025 | ZDF | heute journal / Wetter | 21:58 | 00:09 | 0.955 | 23.0% |
| 28.10.2025 | ZDF | sportstudio live: FB UEFA NL Frankreich-Deutschl. FR | 21:13 | 01:37 | 0.917 | 23.1% |
| 28.10.2025 | ARD Das Erste | Tagesschau | 20:00 | 00:16 | 0.779 | 15.8% |
| 28.10.2025 | ZDF | heute | 19:19 | 00:06 | 0.740 | 20.1% |
| 28.10.2025 | ZDF | sportstudio live: Moderation | 21:58 | 00:18 | 0.595 | 20.5% |
| 28.10.2025 | ZDF | sportstudio live: Moderation | 17:59 | 00:40 | 0.580 | 18.5% |
| 28.10.2025 | RTL | RTL AKTUELL | 18:44 | 00:19 | 0.578 | 16.6% |
| 28.10.2025 | RTL | GUTE ZEITEN, SCHLECHTE ZEITEN Folge 8387 | 19:37 | 00:22 | 0.438 | 9.6% |
| 28.10.2025 | ProSieben | TV TOTAL | 20:14 | 00:50 | 0.377 | 7.3% |
Quelle: AGF Videoforschung; AGF SCOPE 1.13; 28.10.2025; Marktstandard: Bewegtbild; Auswertungstyp TV; produktbezogen; Paketnummer: 16503 vom 29.10.2025.
AGF holds all copyrights to the AGF data.
Market share (Total viewers)
| Channel | Market share |
|---|---|
| ZDF | 14.3% |
| ARD-Dritte* | 13.7% |
| ARD Das Erste | 12.2% |
| RTL | 7.6% |
| VOX* | 5.1% |
| VOX originär | 4.5% |
| SAT.1 | 4.4% |
| ZDFneo | 3.4% |
| NDR Fernsehen* | 2.8% |
| Kabel Eins | 2.7% |
| Sky Deutschland Gesamt* | 2.6% |
| ProSieben | 2.5% |
| SAT.1 GOLD | 2.5% |
| RTLup | 2.4% |
| WDR Fernsehen* | 2.4% |
| RTL ZWEI | 2.3% |
| MDR Fernsehen* | 2.2% |
| BR-Fernsehen* | 2.1% |
| ZDFinfo | 1.9% |
| SWR / SR Fernsehen* | 1.9% |
| NITRO | 1.6% |
| WELT* | 1.4% |
| arte | 1.4% |
| 3SAT | 1.4% |
| RBB Fernsehen* | 1.3% |
| Nachrichten - TV | 1.2% |
| ONE | 1.2% |
| SUPER RTL* | 1.1% |
| WELT MASTER | 1.0% |
| hr-fernsehen | 1.0% |
Quelle: AGF Videoforschung AGF SCOPE 1.13 01.09.2025-30.09.2025 Marktstandard: Bewegtbild Auswertungstyp TV-Zeitintervall nutzungsbezogen Paketnummer: 16385 vom 08.10.2025.
*contains more than one channel.
AGF holds all copyrights to the AGF data.
Market share (14 to 49 years)
| Channel | Market share |
|---|---|
| RTL | 9.6% |
| VOX* | 7.5% |
| ARD Das Erste | 7.4% |
| ZDF | 6.9% |
| VOX originär | 6.9% |
| ProSieben | 6.4% |
| ARD-Dritte* | 6.4% |
| SAT.1 | 6.2% |
| Sky Deutschland Gesamt* | 4.2% |
| RTL ZWEI | 3.6% |
| Kabel Eins | 3.5% |
| ZDFinfo | 2.4% |
| ZDFneo | 2.3% |
| RTLup | 2.1% |
| Comedy Central Deutschland* | 2.1% |
| WELT* | 2.1% |
| NITRO | 2.0% |
| SUPER RTL* | 2.0% |
| COMEDY CENTRAL | 1.9% |
| Nachrichten - TV | 1.8% |
| ProSieben MAXX | 1.8% |
| DMAX | 1.8% |
| SUPER RTL originär | 1.7% |
| SAT.1 GOLD | 1.6% |
| WELT MASTER | 1.6% |
| Kabel Eins Doku | 1.4% |
| Disney Channel | 1.3% |
| sixx | 1.2% |
| NDR Fernsehen* | 1.2% |
| WDR Fernsehen* | 1.2% |
Quelle: AGF Videoforschung AGF SCOPE 1.13 01.09.2025-30.09.2025 Marktstandard: Bewegtbild Auswertungstyp TV-Zeitintervall nutzungsbezogen Paketnummer: 16385 vom 08.10.2025.
*contains more than one channel.
AGF holds all copyrights to the AGF data.
Annual market shares
Top 30 channels: 2024
Monday to Sunday, 3:00 a.m. to 3:00 a.m., finally weighted data
| Channel | Market share |
|---|---|
| ZDF | 15.3% |
| ARD-Dritte* | 13.6% |
| ARD Das Erste | 13.0% |
| RTL | 8.1% |
| VOX* | 4.7% |
| SAT.1 | 4.5% |
| VOX originär | 4.3% |
| Kabel Eins | 2.8% |
| ZDFneo | 2.8% |
| ProSieben | 2.8% |
| NDR Fernsehen* | 2.6% |
| WDR Fernsehen* | 2.4% |
| RTLup | 2.3% |
| Sky Deutschland Gesamt* | 2.3% |
| RTL ZWEI | 2.2% |
| MDR Fernsehen* | 2.2% |
| BR-Fernsehen* | 2.1% |
| Sat.1 GOLD | 2.1% |
| SWR / SR Fernsehen* | 2.0% |
| ZDFinfo | 1.8% |
| NITRO | 1.5% |
| 3SAT | 1.4% |
| arte | 1.3% |
| RBB Fernsehen* | 1.3% |
| WELT* | 1.3% |
| SUPER RTL* | 1.3% |
| Nachrichten - TV | 1.2% |
| ONE | 1.2% |
| SUPER RTL originär | 1.1% |
| hr-fernsehen | 1.0% |
Quelle: AGF Videoforschung AGF SCOPE 1.13 01.01.2024-31.12.2024 Marktstandard: Bewegtbild Auswertungstyp TV-Zeitintervall nutzungsbezogen Paketnummer: 16345 vom 01.10.2025
*contains more than one channel.
AGF holds all copyrights to the AGF data.