Working with AGF data and copyrights

When handling and presenting AGF data, the following general rules must be observed:

PRELIMINARY/FINAL DATA

Preliminary data loses its validity after the final data has been provided and should be replaced accordingly.

DECIMAL PLACES

In the AGF analysis systems, the export includes the maximum possible number of decimal places.

For the presentation of results:

• Viewing participation, viewers, net reach in millions: 3 decimal places
• Viewing participation, viewers, net reach in %: 1 decimal place
• Potential in millions: 3 decimal places
• Usage volume, viewing time, dwell time: HH:MM:SS
• Market share, usage share moving image in %: 1 decimal place
• CPM in euros: 2 decimal places
• Net affinity as index: 0 decimal place

FOR THE PRESENTATION OF AGF DATA, THE FOLLOWING SPECIFICATIONS ARE BINDING:

• Source: AGF
• Analysis system (e.g., AGF systems like Plan TV, TV Control, AGF SCOPE) including version/release number (e.g., 1.4)
• Market standard: Moving Image or TV
• Type of analysis or analysis type (e.g., Streaming Interval)
• Performance determination method (e.g., product-related)
• Package number (e.g., 8659) from (date)
• Analysis period: Date, time slot
• Basis for analysis (households or individuals, adults aged 14 and above, individuals aged 3 and above, etc.) and the corresponding facts (viewers in percentage or million, viewing participation in percentage or million, etc.)
• Origin: Date and creator (channel, name of advertising agency, etc.)
• If analyses are based on preliminary data, this should be indicated.

Example of a standard source citation:
Source: AGF; AGF SCOPE 1.4, Market Standard Moving Image, Analysis Type TV, product-related, Package Number 1234 from 02/01/2024, Target Group, Analysis Period, Company X

USE OF THE SOURCE CITATION "AGF"

As AGF aims to provide all market participants with the results of AGF reach research in a way that allows them to achieve comparable results, the licensee is permitted to use the source citation "AGF" regarding AGF data after merging AGF data with third-party data, processing AGF data in a non-AGF software, or any other manipulation of AGF data, only if the corresponding licensing conditions are met and the data marked in this way can also be traced and formed in AGF software. Linking AGF data to other data sources should be labeled as "Own calculations based on own rules and different data sources."

DATA SHARING AND PUBLICATIONS

It must be ensured that data is not made available to unauthorized third parties in the form of databases or archives in searchable form. Any publication and other provision must be done in a way that does not grant the data recipient the right to further use the data for their own or others' commercial or journalistic purposes. Commercial marketing of AGF data by selling to third parties is exclusively allowed for AGF and the data processors commissioned by AGF.

COPYRIGHTS TO AGF VIDEO RESEARCH DATA

All exclusive rights under copyright law concerning AGF video research data (AGF data), especially all exclusive rights of the database creator under §§ 4 II, 87a ff UrhG to the resulting databases, the data contained in AGF video research, and any data extracts or partial databases therein, lie with AGF video research. AGF video research holds all exclusive exploitation rights to AGF video research data. Any commercial or other commercial use without the explicit consent of AGF video research is expressly prohibited.