Video providers who wish to participate in the measurement can choose between two license forms:

System participation includes access to AGF data and the AGF software for various usage purposes. The AGF software includes tools for planning and ex-post analysis with an extensive set of evaluation options for the video offerings mapped in the AGF system according to individually definable target groups and enables a variety of analyses of viewer movements at programme or advertising block level and according to time periods.

A pre-condition for system participation is the active participation of the broadcaster/publisher in the measurement. For TV providers, this includes in particular the delivery of programme logs (second-by-second programme sequence of the broadcast programme) and rate files in 8-digit rate format; for streaming providers, the integration of a measurement library into the offering to be measured.

The licence for system-independent data purchase includes includes time-averaged data for the provider's own offering as well as selected target groups in the form of predefined reports that can be accessed via AGF DATA. There is no obligation for TV providers to supply programme logs and rate files.

Media agencies, advertising companies and auditors can choose from a modular system of packages with different data depths, included AGF software and usage rights.

For journalists, AGF Videoforschung offers the ability to query data using a selection screen. A copy of your press ID should be attached.

If editors are interested in purchasing data regularly, for instance every day or month, AGF would be pleased to put together an individual offer, which also includes access to the AGF DATA tool.

Journalists who are already registered with AGF Videoforschung (because they have a regular data purchase contract or have already identified themselves in the past) can also query data on weekends and holidays. The service hotline is staffed from 8 a.m. to 2 p.m. on those days. Journalists without a regular data purchase arrangement are subject to a 100-percent surcharge.