Glossary
From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
AGF Panel
The AGF panel, with around 5,400 daily reporting, representatively selected households and the more than 11,000 people living in them, is one of the largest panels worldwide for measuring video consumption. It captures the usage of individuals aged 3 and older in households with at least one operational TV set or a streaming-capable device. The usage of this universe is represented both for the Federal Republic of Germany as a whole and for each individual federal state. The panel is operated by GfK on behalf of AGF. More information about the panel can be found here.
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