Sinus-Milieus®

The Sinus-Milieus group people with similar values and comparable social status into "groups of like-minded individuals." The definition of the Sinus-Milieus® is based on people's life world and lifestyle, rather than formal demographic criteria such as education, occupation, or income. Fundamental value orientations, as well as everyday attitudes (towards work, family, leisure, and consumption), are included in the analysis. The AGF data can be analyzed according to Sinus-Milieus®.