Glossary
From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
Weighting characteristic
Weighting characteristics are the characteristics applied for the weighting of TV households or persons in TV households in the AGF Panel. The German state, municipality size, reception level classification and a number of socio-demographic characteristics of households and persons are included in the weighting.
The following weighting characteristics of persons and households are:
At the household level:
- State
- Household size
- AGFreception level
- BIK Municipality Size Class
- Political Municipality Size Class
- Children yes/no
- Education of the MIE
- Age of the MIE
- Ownership of TV device
- Platform access
- Sky packages
At the person level:
- State
- Sex
- AGF reception level
- BIK Municipality Size Class
- Political Municipality Size Class
- Education
- Household size
- Age
- Relationship to the Main Income Earner
- Household-keeping person
- Internet usage
- Occupation
- Platform access
The weighting of the significantly smaller group of non-TV households or persons in non-TV households is carried out separately in a weighting run and with a reduced matrix set.
Back to list