Weighting characteristic

Weighting characteristics are features used to weight individuals or households in the AGF panel. A range of regional, sociodemographic, and usage-specific household and individual characteristics are included in the weighting of TV households or individuals in TV households in the AGF panel:

At the household level:

• Federal state, BIK Municipality Size Classes, political municipality size class
• Household size, children yes/no
• Age and education of the primary income earner (PIE)
• Reception/technical equipment: TV device ownership, AGF Reception levels, platform access, Sky packages

At the individual level:

• Federal state, BIK Municipality Size Classes, political municipality size class
• Age, gender, education, employment status
• Internet usage (by device type)
• Household information (household size, AGF Reception levels, platform access, Sky packages)
• Relationship to the MIP (Main Income Person)
• HKP (Household-Keeping Person)

The weighting of the significantly smaller group of non-TV households or individuals in non-TV households is carried out separately in a weighting run with a reduced matrix set.