AGF Video Potentials

The AGF Video Potentials is AGF's external benchmark study, effective as of January 1, 2022. It is based on two separate research studies: the Potential Study, conducted in cooperation with agma, and the AGF Platform Study. Both studies are conducted twice a year, in spring and autumn.

The Potential Study is conducted as a CATI survey (Computer-Assisted Telephone Interview) with the following methodology: Sample size: 20,000 cases, Dual-frame approach, ADM sampling framework, disproportional sampling.

The Platform Study is designed as a CAPI survey (Computer-Assisted Personal Interview) and is conducted in respondents' homes. In addition to the interviews, interviewers assess TV-specific equipment features and examine reception conditions in the households.

Sample size: 5,000 cases, Random sampling, ADM face-to-face sampling system, proportional sampling.

After a joint weighting based on the Microcensus, both studies form theAGF Video Potentials, which-except for Sky specifications-provides all relevant potentials for video consumption in Germany and serves as an external benchmark for the AGF system.