Video content

Video content refers to content where facts are reported, stories are told, or information is presented using cinematic techniques with video and audio. Video research focuses on the collection and reporting of the usage of video content. This content can be accessed regardless of the distribution mode (e.g. linear or non-linear), time of use (e.g., live, non-live), place of use (e.g., at home or out of home), distribution channel (e.g., internet, cable, or mobile), device (e.g., TV, laptop, or smartphone), or the sender (e.g., TV broadcasters, telecommunications providers, or online video providers).