Glossary
From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
Technical reach
Technical reach indicates the theoretical total number of a households in an area that are technically capable of receiving a TV broadcaster. However, this indicator disregards the question of whether all households within the technical reach own a TV set or have also tuned in to the broadcaster in question on a reception device in the household.
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