Glossary
From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
Advertising medium contact
The advertising medium contact for television is defined as contact with at least 60 consecutive seconds in an average half hour in which advertising appears.
The advertising medium contact for print media is defined as contact with an average issue in which advertising appears.
The advertising medium contact for radio is defined as contact with at least one quarter hour in an average hour in which advertising appears.