Glossary
From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
VAST is an acronym that stands for Digital Video Ad Serving Template. It refers to a template that allows for communication between a video player and an ad server. It was published by the Interactive Advertising Bureau (IAB).
VCR is an acronym that stands for Video Cassette Recorder, which is a device used for recording and playing back audio and video signals such as television programmes, for example. Programmes can be recorded to and played back from a video cassette at a later time, also on a different TV set.
Video content is programming or advertising content by which issues are reported, stories told or facts presented with cinematic techniques using video and audio. Video research involves the monitoring and reporting of video content usage. This can be done independently of the mode of distribution (e.g. linear or non-linear), time of use (e.g. live, non-live), place of use (e.g. in home or out of home), distribution channel (e.g. IPTV, cable or mobile) and terminal device (e.g. TV, laptop or smartphone), and also independently of the content provider (e.g. broadcaster, telecommunications provider or online video content provider).
Video streaming usage refers to the on-demand use of video content on a computer, another mobile device or IP-based services. It is an important component of video usage besides television usage.
Video usage share is the share of usage volume of an analysis element in the usage volume of total video. The services being measured by AGF constitute the basis of the video usage share. This fact is only available for evaluating convergence intervals.
VIDEOSCOPE was an evaluation software of AGF developed by DAP GmbH for the preparation of standardized evaluations of video usage. This software is a further development of TV Scope for the analysis of convergent usage data, which include both TV data and video streaming usage data (desktop and laptop). VIDEOSCOPE was succeeded by AGF SCOPE as the leading reference system on 08/01/2023.
VIDEOSCOPE PLUS was an extension of the AGF evaluation system VIDEOSCOPE that includes special analyses. This software allows for the detailed study of viewer growth, identities and movements across multiple TV programmes (audience flow, usage overlaps, etc.). The special analyses include cumulation and frequency analyses, identity analyses, origin and retention analyses, combination analyses and constellation analyses. VIDEOSCOPE PLUS was replaced by AGF SCOPE on 08/01/2023.
Viewers describe the users of an evaluation element (method 0/1) with a minimum usage condition of one minute consecutively.
The viewing duration indicates how long a person used an analysis element. Only the users within a target group are included in the calculation of average dwell duration, whereas the entire target group (including non-users) is included in the calculation of average viewing duration.
Viewing participation is the average use of the analysis element. It is calculated individually for each person as a share of viewing duration relative to the duration of the analysis element. Calculating the average viewing participation of an analysis element with more than just one part or multiple analysis elements of different length is permitted only when including the length weighting. The addition of viewing participation should be marked as “contact total”.
The calculation is referred to as (cumulative) net viewing participation in cumulative counts and other special analyses.
Viewing volume is the cumulative viewing duration in seconds.
VoD is an acronym that stands for Video on Demand, a service that makes it possible to access and watch a video from a selection of videos at any time.
VOSDAL is an acronym that stands for Viewing On Same Day As Live, referring to time-delayed usage.
siehe Video usage share