Platform Study

The Platform Study is a study commissioned by the AGF and conducted by Kantar Deutschland GmbH, which provides current guidelines on the potential and distribution of households with access to a platform in Germany twice a year – on January 1st and July 1st. Since 2020, the Platform Study, together with the Potential Study, has served as part of the AGF external guidelines study AGF Video Potentials. It is used for setting guidelines for structural panel management, as well as for weighting and extrapolation.