Recruitment (recruitment process)

The recruitment of households for the AGF panel is based on a representative sample using a random selection process (CATI or Random Route). In principle, it is also possible to achieve first contacts for specific target groups through quota-based recruitment. However, the share of such contacts must not exceed 30 percent of household recruitments per year.

After a brief screening, in which it is determined whether the household meets the target specifications for the AGF panel in terms of sociodemographic characteristics and reception situation, the detailed recruitment interview follows, where relevant characteristics of the household and its members are collected (analogous to the structural survey).

After successful recruitment, the measurement technology is installed, and the household is integrated into the daily reporting.