Structural Survey

The structural survey is an annual written survey aimed at updating the information about the panel households and all individuals living in them. It collects relevant structural and reception-specific household characteristics, as well as sociodemographic features and usage preferences of the panelists. The household and individual characteristics gathered form the basis for a wide range of target groups. All new individuals joining the panel also receive this questionnaire as part of the recruitment process. Topics covered include:

• Reception conditions in the household
• Equipment with technical devices
• Preferences for TV genres
• Device-specific internet and streaming usage
• Product usage
• Housing situation
• Sinus Milieus
• Sociodemographic characteristics (e.g., age, education, gender)