Frankfurt, January 15, 2025. AGF Videoforschung GmbH and Netflix have agreed on a cooperation to examine the integration of Netflix into the AGF system. The intention is to map the use of content from the streaming service according to the same criteria as content from local providers that are actively measured by AGF. This should enable comparability across all distribution channels.
Netflix and AGF will examine solutions for direct participation in active AGF video streaming measurement as well as integration into the AGF Reach Planner.
‘Streaming services are a central part of today's media landscape. The cooperation with Netflix is another important step towards providing an even more comprehensive and transparent picture of video consumption in Germany. We very much appreciate Netflix's openness to participate in neutral measurement and look forward to working together, ’ says Kerstin Niederauer-Kopf, CEO of AGF Videoforschung GmbH. ’