Glossar

Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Viewing duration

The viewing duration indicates how long a person used an analysis element. Only the users within a target group are included in the calculation of average dwell duration, whereas the entire target group (including non-users) is included in the calculation of average viewing duration.

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