Glossar

Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Analysis element

An analysis element is the smallest possible unit for which a result can be calculated. Content-structured analysis elements are programmes, programme brands, advertising blocks. Other analysis elements are time intervals and content units. Analysis elements can differ by license and analysis aspects.

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