Glossar

Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

MIE (Main Income Earner)

HEB is an acronym that stands for Main Income Earner. It refers to the person in the household who makes the biggest contribution to the household’s income. The characteristics of the MIE play an important role in the recruitment of panel households, among other things.

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