Glossar
Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.
Origin and retention analysis
Origin and retention analysis examines the usage behavior of the viewers of a certain programme or time interval over the course of one day. An time interval or programme is applied as a reference interval in order to determine the identical user communities of programmes or time intervals in relation to the reference interval.
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