Glossar
Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.
Sample
The basis of the sample of panel households is the sampling system of the Arbeitskreis Deutscher Marktforschungsinstitute (ADM), which consists of approximately 53,000 sampling points. These are small areas made up of small communities, neighborhoods, or individual street sections, covering the entire inhabited area of the Federal Republic. This ensures that every household has a chance to be included in the sample for recruiting new households for the panel.
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